While I was in Boston for this year’s Ajaxian conference, I was wondering around the main shopping area on Sunday when all the shops were closed, when I came across this installation for EA games.
It immediately caught my attention and watching people play it reaffirmed in my mind, what an incredibly positive effect this had on their brand perception. Interactive freebies like this, cost little to install, have no maintenance overheads and have a massive pay back. It’s just a shame more companies aren’t willing to invest in them, and agencies aren’t pushing them more strongly.